"She is the definition of a role model when it comes to cooking." Bedoya plans on sharing cooking videos in the future, and already has about a dozen ready to go. "My grandma cooks every single day," Bedoya says. It was nice to give a cheaper alternative for people to better their skin." Cooking up contentĪlthough Bedoya is known for makeup, she loves cooking, and considers herself a better cook thanks to her grandma. "We released a better brush at a reasonable price. It gave me a lot of confidence." The event included a meet-and-greet with her fans where Bedoya took pictures, signed autographs and gave out a lot of hugs.Īnother favorite moment was when she teamed up with Michael Todd Beauty to co-create and help launch a limited-edition facial brush for Macy's. "Who doesn't know MAC? Even men who don't wear makeup know that brand."īedoya was hand-picked by actor Taraji P. "I thought that was so iconic," she says. One of her most memorable days was when she helped open a MAC Cosmetics store in Harlem in 2017. Bedoya has worked with several big-name companies including MAC, L'oreal, Ulta Beauty, Macy's, Walmart, NYX Cosmetics and Forever 21. "Hitting a million followers was like 'Wow, this is crazy,'" she says.Īs her followers increased, so did the opportunities. "I was self-taught and didn't have any money, so I couldn't afford a cosmetology license." But Bedoya kept learning and posting, and her following continued to grow. "I was one of the few that didn't have any of that," she says. Most of the larger Instagram accounts in 2016 were run by YouTubers who already had a large following, or by professional makeup artists who worked for Sephora, Ulta or Mac. "Suddenly, I started growing at a really quick rate," she says. Many of the more established makeup accounts took notice and started reposting her work. "But then things started moving faster once I got more exposure."Īt 19 years old, Bedoya says, she was one of the youngest people posting videos on Instagram at the time. "When I first started my Instagram page, I had 124 followers for months," she says. ![]() Although Bedoya currently has nearly 4 million followers across her social media accounts, her success didn't happen overnight.
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